Thursday, November 12, 2009

Advertising An Agency

Advertising is a funny business. Agencies tell companies how to go about advertising themselves, but its almost impossible for them to practice what they preach. I guess that's why Ogilvy or whoever it was always said "it's about the work".

If you were looking for Toronto Advertising or Winnipeg Advertising Agencies, where might you look? The yellow pages? Google? If you don't have anyone to speak to for referrals, searching for someone to work with can be challenging.

I suppose researching the web is the most likely choice, but there are often times when the best choice doesn't show up in the top 10 too. Now that I think about it more, its a good reason to look at who is winning (or a finalist) for advertising awards. Glad I work at an ad agency and have to find the right one to partner with. It could take me forever to find one!

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