Marketing to the ADD Consumers

Customers are ADD. They have no attention span. Good marketer know this and cater to this. We cannot change the consumer, we can change the message.

Grab their attention. Consumers need to be “woken up” and shook in order to even look at your marketing. This is why unique, outrageous and highly creative things can break through.

Keep it short. If the message is short they read it. If it is long, they do not. It is no surprise that instant messaging and twitter are hot. The messages are short. Cut the length of the message and increase the impact.

Keep it simple and intuitive. Customers will not stay long enough to figure out how to do things or to find where things are. Avoid redundancy.

Allow prospects to take action quickly. Have an obvious “order now” button. Have the phone numbers obvious. And good old fashioned call to action – tell the customer what to do.